How To Increase Landing Page Conversion Rate
1. Short and direct copy
Include enough information to convey your point of view, but don’t overwhelm users. It is reported that landing pages with less than 100 words convert 50% better than pages with more than 500 words.
Keep the copy interesting and in line with your brand.
2. Always include a built-in registration form
You can usually find an email signup form right in the middle of the page or in the footer. It is considered good design practice to include an email form in the footer of your website. Visitors who travel that far know what they are looking for.
3. Include visually appealing CTAs
Try multiple CTAs with different phrases like “Subscribe,” “Submit,” or “Learn more.” Contrasting colors, easy-to-read fonts, and uncluttered displays force more users to take action. You can find dozens of pop-ups and pre-made CTAs or design your own.
4. Pop-up forms
As we mentioned before, pop-ups can be very effective if they sync correctly. Add conditions and triggers to your pop-ups to get the most out of them.
You can set it to load after a set time, on exit intent, or when a visitor reaches a specific area of your landing page.
You also don’t need to limit yourself to a pop-up window. If you have an ecommerce store, you may have a few different pop-ups depending on whether a user has an account with your store, what page they are on, and whether they are trying to exit a shopping cart page before purchasing.
5. Show your social proof
63% of consumers say they prefer to buy products online that have reviews and ratings. The same can be said for offering sensitive data like your email. To increase your landing page conversion rate, you need to prove it is worth it.
You can build trust between your visitors and your brand with testimonials, reviews, logos of the companies you work with, or expert recommendations.
6. Converting fast and mobile responsive forms
Suppose your ideal goal is to access your website on mobile devices and create a responsive layout. MailChimp found that you can increase your CTR by 15% on mobile devices by switching to responsive email marketing.
Faster load times reduce bounce rate and increase CTR.
7. Practice good design
It can be difficult to find the right balance between accessibility and visual appeal. You don’t want your landing page to be too cluttered, but you should convey enough information to encourage visitors to enter your information.
Your landing page conversion rate can be increased by improving the appearance of your landing page.
Include whitespace and animation in your layout to draw attention to your CTAs, add borders around your buttons to make sure they stand out from the background of your web page, and create a logical order for users to follow.
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