Social Media Manager

Description

  • Using social media marketing tools to create and maintain the company’s brand
  • Working with marketing professionals to develop social media marketing campaigns
  • Interacting with customers and other stakeholders via the company’s social media accounts
  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
  • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

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