Website Performance Optimizations
In this article we will talk about the most common website performance challenges that web developers face and how to overcome them.
Below we dive into the three most common website performance issues and how to address them according to our top performance experts. So without further ado, let’s optimize!
One of the most crucial rules of thumb when building a website is to avoid ‘site stuffing’ by removing widgets or plugins that don’t provide any value. This not only enhances the user experience but will also result in fewer items and hence more speed.
A few more key pointers to boost your site’s performance include:
- Select a lightweight theme
- Install at most 10-15 plugins per WordPress installation
- Try to find one multipurpose widget, which offers various types of functions (i.e., Image box widget, CTA widget), instead of adding many widgets that have only one key function
- Use inline positioning for the widgets’ layout instead of multiple columns (where each column added requires more code, reducing website performance)
- Use the best caching tool possible – I recommend WP Rocket or WP-Optimize depending on the site. Note that
- while some websites perform better with rocket; others do better with optimize
- Resize and compress your images before uploading them and use SVG files for icons and illustrations
Mobile Responsiveness Optimizations
When you load a 1920px/2560px wide image on your desktop, by default the same sized image will also load onto mobile. Loading a desktop-sized image on mobile (instead of a mobile-sized image) can highly impede your website’s performance and your Core Web Vitals metrics.
We need to duplicate all of the large images and resize them to 480px width for them to be suitable for mobile — we can resize the photos using online tools like resizeimage.net or any graphic software like Photoshop.
When adding a background image for a section or column in the desktop mode. Make sure to click the ‘responsive mode’ icon and change your background image to a new mobile-size image to fit the mobile view. This process results in a full-width image for desktop and a 480px width image for mobile, which will also improve your Core Web Vitals metrics.”
Web Hosting performance
Webhosting can have a massive impact on your website’s performance – simply put, it can either make or break your website. This is because a hosting company affects a website’s loading speed and its Google Core Vitals score. Unfortunately, a common blind spot for many website owners is underestimating the importance of selecting a reliable, robust hosting company and refraining from cheap hosting.