How we work
No mystery, no black box. Four stages, a date on each one, and one review checkpoint per stage so feedback lands when it still costs a day to act on.
Every Creative Croods project runs in four stages: Discover (scope and fixed price), Design (direction, then full screens), Build (responsive React or Next.js code), and Launch (deployment, QA, and handover).
Each stage has a date attached and one review checkpoint. A typical landing page takes 10–14 days end to end and requires about three hours of the client's time.
Discover
Call, brief, fixed scope and price.
Design
Direction first, then full screens.
Build
Responsive React or Next.js code.
Launch
Deploy, QA, hand over everything.
Discover
Day 1–2
What we do
- A 20-minute call to understand the product, audience and the outcome you need
- A short written brief you complete once — no repeated questionnaires
- A competitive and reference scan so we start informed, not blank
- A fixed scope, fixed price and delivery date, in writing
What you do
- Take the call, fill the brief, share brand assets and two or three references
A signed scope document with a fixed price and a dated delivery schedule. Nothing starts until you approve it.
Design
Day 3–10
What we do
- Structure first — user flows, wireframes, or page argument depending on the project
- One clear visual direction presented for approval before detail work begins
- Full high-fidelity screens built on a reusable component system
- A clickable prototype so you can experience it, not just look at it
What you do
- Review the direction at checkpoint one, then the full screens at checkpoint two. Comment directly in Figma.
Approved, production-ready designs in a Figma file you own, with components and styles properly organised.
Build
Day 8–18
What we do
- Semantic, accessible markup built in React or Next.js
- Responsive from 375px up, tested on real breakpoints not just a resize handle
- Performance work: image optimisation, font loading, layout-shift prevention
- SEO metadata, schema markup and analytics wired in from the start
What you do
- Review the staging URL at checkpoint three and leave consolidated feedback.
A working staging site on a private URL, with a Git repository you have access to from day one.
Launch
Day 18–21
What we do
- Cross-browser and device QA before anything goes live
- Deployment to Vercel or your existing host, with DNS handled
- Analytics verification — we confirm events actually fire
- Handover: Figma files, Git repo, exported assets and written documentation
What you do
- Approve the go-live, then receive the handover pack.
A live site, every source file transferred to you, and a short document explaining how to maintain it.
How long each package takes
| Package | Total time | Your time needed | Review checkpoints |
|---|---|---|---|
| Brand Identity | 2–3 weeks | ~3 hours | 2 |
| Landing Page Sprint | 10–14 days | ~3 hours | 2 |
| Website Design & Build | 4–6 weeks | ~6 hours | 4 |
| UI/UX Design | 3–5 weeks | ~5 hours | 3 |
| Design Retainer | 2–3 days per request | ~1 hour/week | Per request |
Timelines start from the day the deposit clears and the brief is complete, and assume feedback returns within two business days of each checkpoint.
Questions about working together
Roughly three to five hours total across a three-week project. That's one 20-minute kickoff call, a written brief you fill in once, and two review sessions of about an hour each. Everything else happens without you.
That's what the direction checkpoint exists for. At stage two you see the concept before any detailed work happens, so changing course costs a day rather than a week. Two directional revisions are included in every package.
In writing, in one place. You leave comments directly on the Figma file or the staging URL, so nothing gets lost in an email chain. We ask you to consolidate feedback into one pass per checkpoint rather than sending it in fragments — it's faster for everyone.
Three things: your logo and any existing brand assets, examples of two or three sites or brands you like and why, and the one outcome the project has to produce. If you don't have brand assets yet, that's a signal to start with brand identity.
Yes, on request and at no charge. Send yours before the kickoff call, or use ours. Client work stays private until you tell us it's fine to show publicly.
Start at stage one
A 20-minute call is all it takes to get a fixed price and a delivery date.