Brand identity that makes a young company look funded
A brand identity is not a logo. It is the set of decisions — type, colour, spacing, tone — that make everything your company produces look like it came from the same place. We deliver those decisions written down, so your team can apply them without asking a designer every time.
The Creative Croods Brand Identity Package costs a fixed $2,400 and takes two to three weeks. It includes a primary logo plus responsive and icon variations, a colour palette, a typography system, a written brand guidelines document, and a social and profile asset kit.
You receive all editable source files and own the identity outright. There is no licensing fee and no ongoing usage cost.
What’s included
- Discovery covering your positioning, audience and the competitors you need to look different from
- Logo suite: primary lockup, stacked and horizontal variants, icon mark, and single-colour versions
- Colour system with primary, secondary and functional colours, all contrast-checked for accessibility
- Typography system with a defined scale for headings, body and interface text
- Brand guidelines as a written PDF covering usage, clear space, do’s and don’ts
- Asset kit: social profile images, banners, email signature, favicon, and app icon
- Source files in Figma plus exported SVG, PNG, PDF and EPS
Who this is for
- Startups launching publicly for the first time
- Companies about to raise, where looking established changes the conversation
- Businesses whose current logo was made quickly and now holds them back
- Teams with no written brand rules, where every deck looks slightly different
- Founders who need a full identity fast without an agency-scale budget
Brand Identity questions, answered
Creative Croods charges a fixed $2,400 for a complete brand identity package, which includes the logo suite, colour and typography systems, written guidelines, and an asset kit. Standalone logo-only work is not offered, because a logo without a system around it tends to fall apart within months of launch.
Two to three weeks from the day the deposit clears and the brief is complete. Week one is discovery and direction, week two is refinement and system build, and the final days cover guidelines and asset export. Rush delivery in around 8 business days is available for a 30% surcharge.
One strongly-argued direction, not four weak ones. Presenting a menu of concepts encourages picking by taste rather than fit. You get a documented rationale for the direction we recommend, plus two rounds of directional revision if it isn't right — in practice, that produces a better result than a spread of options.
You own it completely, including all source files, once the final invoice is paid. There is no licence and no ongoing fee. We design original work and can run a basic visual similarity check, but we are not attorneys — before filing a trademark you should have a qualified trademark lawyer conduct a formal clearance search.
Yes. A refresh keeps whatever equity you have — often the mark or the core colour — and rebuilds everything around it. If you're unsure whether you need a refresh or a rebuild, the $450 brand audit gives you a written recommendation, and the fee is credited against the package if you go ahead.
Start your brand identity project
Fixed price, dated delivery, and every source file handed to you at the end.